RESEARCH & STRATEGY
What Exactly Is Strategy?
"If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and Earth, you may make victory complete. Thus, what makes the wise sovereign and the good general strike, conquer and achieve things beyond the reach of ordinary men, is FOREKNOWLEDGE.” The Art of War, Sun Tzu, 514 B.C.
The word strategy is probably one of the most over-used words in business and yet the majority of companies and business managers skip over the most important elements of building an effective business plan.
At Omneluxe, we consider strategy the pre-requisite for all marketing related decisions. This involves researching the market place, competitors and your own company's capabilities; building segmentation grids, choosing a target audience and then defining your company's position. Only then do we move onto the tactics of marketing.
Simon Stringer, Group Finance Director
"Sally-Ann spent 6 months with our business, analysing our customer base, products and ultimately defining our market. Her observations were detailed and evidence backed. The final report was well presented and provided a good mix of the things you don't want to hear and some surprising new ideas. Her work has provided the basis for future recruitment and a focus on how to increase sales across all channels. I would recommend her to anyone that is trying to more clearly define their sales and marketing strategy."
A Showcase of RESEARCH AND STRATEGY PROJECTS
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Contact us to learn more about our business and marketing strategy services.
