BRANDING

With branding being the most important single financial asset a company owns, you can ill-afford to neglect it. Furthermore, with branding directly linked to the profitability and success of a company it is something that requires on-going attention.

Branding is directly linked to the positioning of your company - what you want your customers and prospects to think, when they think of your company.  It is oversimplified messaging that cuts through the clutter of our over-communicated society, to get into the mind of the prospect. 

More than just logos, fonts and colours, branding also includes imagery and style of writing. Referred to as touch-points, every element of your identity needs to reflect your position. And that position should be exclusive to your target audience.